EVE LOM
POSITIONING
BRAND VOICE
DIGITAL
PRINT
Upmarket UK beauty brand known for what Vogue deemed “the best cleanser ever,” had a conundrum: how to create awareness about their full product line by leveraging a brand story that was unclear?
Looking to capitalize on the their 30th anniversary to grow business, an analysis of competitor USPs helped us identify the unifying story of the brand: its bespoke massage techniques.
Intelligent beauty that soothes and calms both body and soul became the brand story and was emphasized in all digital, social and print media.
